Advisory Services

SMA's engagements are generally rooted in our expertise in the sports media space and our deep, long-standing relationships throughout the industry.  We are regularly called upon to serve our clients in the following areas: 


  • Assisting in the development of long and short term media strategies including optimal approaches to multi-platform (TV, OTT, web, mobile, etc.) content creation, distribution and monetization.

  • Helping build and execute go-to-market strategies to extend businesses into the sports industry.

  • Advising on the development of product and/or service offerings.

  • Building business plans.

  • Analyzing and advising on board level strategic decisions and transactions.

Rights Negotiations & Valuations

  • Participating in television and digital media rights negotiations on behalf of leagues, teams, governing bodies and other properties and/or distribution outlets.

  • Providing research and both quantitative and qualitative analysis to support negotiations including determining optimal outlets to meet business objectives.

  • Building valuation models including financial projections and comparables analysis.

  • Advising on market dynamics, deal strategy, structuring and negotiation.

  • Providing expert counsel and testimony in litigation, arbitration and other disputes.

Business Development 

  • Leveraging our expertise to drive new revenue opportunities for clients.

  • Utilizing our extensive network of industry relationships to ensure our clients get in front of the right executives at leagues, teams, federations and other properties and/or television and digital media outlets.

  • Developing go-to-market strategies designed to best navigate the complex sports media landscape.

  • Helping to negotiate deals and determine market value.

  • Evaluating and improving positioning of products and/or services to the marketplace.

Return to Top >> 

Investment Opportunities

  • Advising companies and investment firms as they identify, evaluate and execute potential acquisitions, investments or other transactions.

  • Leveraging our unique position in the marketplace to gather intel and insights that others can't. 

  • Helping investors understand where the media world is heading and the implications for the sports industry including the likely role of emerging platforms and the future of sports rights fees.

  • Providing advisory services to companies seeking to find an acquirer.

  • Assisting with fundraising efforts.

Return to Top >> 


Copyright 2019 Sports Media Advisors, LLC