SMA Alumni

SMA alumni have gone on to do great things in their professional careers following their time at SMA. Our former members have gone on to graduate school at Stanford Business School, Duke Law School, and MIT School of Management and have continued their careers at firms and companies including Major League Baseball, Proskauer Rose, Discovery, and Eventellect.

 
 

Doug Perlman

CEO

Doug Perlman is the founder and CEO of Sports Media Advisors where he has worked on all of SMA's client engagements since the firm's inception in 2009. Mr. Perlman's clients have included the NFL, MLB, NASCAR, USTA, UFC, Hockey Canada, Little League, EA, Twitter, NextVR, and several leading private equity firms. Among other things, SMA and Perlman help sports properties optimize multi-platform content distribution strategies (including negotiating their primary media rights deals), develop and execute growth strategies for sports related businesses, and perform diligence and deal support for investors considering media, technology, and/or sports related opportunities.

Throughout his career, Mr. Perlman has been recognized by multiple industry publications and organizations as a leader in the businesses of sports, media, and technology. These include being named by the Sporting News as one of the 100 Most Powerful People in Sports and being named to the prestigious Sports Business Journal Forty Under 40 three times, earning a spot in their Hall of Fame. He regularly appears on television and is often a featured speaker at industry and other events.

Mr. Perlman began his career as an attorney at Proskauer Rose, a global law firm with the nation's top sports practice. Shortly after joining the NHL's legal department in the mid-90s, he recognized the promise of digital media and segued into a business role in order to establish the NHL's digital operations. He spent more than 10 years at the League, ultimately serving as Executive Vice President, Media and a member of the Commissioner's senior management team. Following the NHL, Perlman joined IMG as President of IMG Media, North America where he again oversaw the television and digital media businesses and was a member of IMG's six-member global leadership team.

Mr. Perlman is a graduate of Duke University where he received a BA, cum laude, in political science and of the University of Virginia where he received his J.D. He lives in New Canaan, Connecticut, with his wife, Lisa, and their three boys.

Doug Perlman

CEO

Doug Perlman is the founder and CEO of Sports Media Advisors where he has worked on all of SMA's client engagements since the firm's inception in 2009. Mr. Perlman's clients have included the NFL, MLB, NASCAR, USTA, UFC, Hockey Canada, Little League, EA, Twitter, NextVR, and several leading private equity firms. Among other things, SMA and Perlman help sports properties optimize multi-platform content distribution strategies (including negotiating their primary media rights deals), develop and execute growth strategies for sports related businesses, and perform diligence and deal support for investors considering media, technology, and/or sports related opportunities.

Throughout his career, Mr. Perlman has been recognized by multiple industry publications and organizations as a leader in the businesses of sports, media, and technology. These include being named by the Sporting News as one of the 100 Most Powerful People in Sports and being named to the prestigious Sports Business Journal Forty Under 40 three times, earning a spot in their Hall of Fame. He regularly appears on television and is often a featured speaker at industry and other events.

Mr. Perlman began his career as an attorney at Proskauer Rose, a global law firm with the nation's top sports practice. Shortly after joining the NHL's legal department in the mid-90s, he recognized the promise of digital media and segued into a business role in order to establish the NHL's digital operations. He spent more than 10 years at the League, ultimately serving as Executive Vice President, Media and a member of the Commissioner's senior management team. Following the NHL, Perlman joined IMG as President of IMG Media, North America where he again oversaw the television and digital media businesses and was a member of IMG's six-member global leadership team.

Mr. Perlman is a graduate of Duke University where he received a BA, cum laude, in political science and of the University of Virginia where he received his J.D. He lives in New Canaan, Connecticut, with his wife, Lisa, and their three boys.

Dan Shevchik

Partner & Senior Vice President

Since joining SMA in 2009, Dan Shevchik has worked with virtually all of the firm’s clients on a variety of strategic initiatives with an emphasis on rights valuation and multi-platform media strategies. An upcoming industry leader, he was recognized by the Sports Business Journal with their prestigious 40 Under 40 designation in 2018.

 

Prior to joining SMA, Mr. Shevchik completed a Masters in Business Administration degree at Stanford University. He began his career in the Mergers & Acquisitions group at Compass Advisers in London, advising corporations and private equity firms on a wide range of transactions with a focus in media. Mr. Shevchik received an A.B. in Applied Mathematics Economics from Harvard College, cum laude, where he captained the Varsity Swim Team. He is a former member of the U.S. National Swim Team, winning a bronze medal in the 200 meter backstroke at the 1999 Pan American Games. In 2018, Mr. Shevchik was inducted into the Harvard Athletics Hall of Fame

 

A native of Wilton, CT, Mr. Shevchik resides in New Canaan, Connecticut, with his wife, Sarah and sons, Will and Ben.

Harlan Stone

Corporate Marketing Advisor

Harlan Stone is a senior advisor for the firm who started working with SMA in 2019 and has over 35 years of sports and entertainment marketing experience. He is widely regarded as leading thinker and practitioner in the brand and property marketing space. Mr. Stone advises clients on a variety of matters including sponsorship packaging and sales strategies, pricing optimization and sponsorship/media integration. Recent clients include Little League, USTA, PGA of America, Time/Sports Illustrated, Univision, and Cirque de Soleil.

 

Mr. Stone began his sports industry career by launching his own agency in the early 1980s, promoting a number of successful “Legends” tennis events in the Northeast. After heading Golf Digest/Tennis Sports for the NY Times Magazine Group, Mr. Stone joined Octagon in 1987, ultimately serving as the President of Marketing and board member through the year 2000. Mr. Stone subsequently held roles as the CEO of Momentum Worldwide, Partner at Velocity Sports & Entertainment (now MKTG), President of Major League Gaming Properties, and the Chief Business and Marketing Officer for the United States Tennis Association. In 2011, Mr. Stone helped found SJX Partners, a sponsorship consulting agency. The firm was acquired by Chime Communications in 2014, where Mr. Stone currently serves as the Non-Executive Chairman of CSM North America.

 

Mr. Stone is a graduate of the University of Virginia, where he captained the varsity tennis team and was twice named to the All-ACC Academic team. He currently resides in Darien, Connecticut with his wife Susan.

 
 

Copyright 2020 Sports Media Advisors, LLC